Apple price tracker
Track any Apple product page, set the price you want to pay, and get an email the moment it drops. iPhone, Mac and iPad included.
- Region
- Global
- Currency
- USD, GBP, EUR
- Checks
- Daily on Plus · hourly on Pro
- Alerts
- Email · push on Pro

What a price drop at Apple looks like
Your watchlist keeps the recorded history for every Apple page you save, marks the lowest point it has reached and compares today against it. The card below is an example of that view, not live Apple data.

How pricing behaves at Apple
Apple's own store almost never discounts, and that is useful information rather than a reason to ignore it. It is the reference price every reseller is measured against.
Track the Apple page as your baseline and the same model at two resellers alongside it. The alert then tells you the moment the gap becomes big enough to act on.
What is worth tracking at Apple
- iPhoneStable pricing; movement comes from resellers rather than Apple.
- MacOccasional education and refurbished pricing outside the main catalogue.
- iPad & accessoriesSteady, with reseller discounting doing the work.
When Apple is cheapest
- SepNew model launches reprice the outgoing generation.
- NovApple's gift-card promotion rather than a price cut.
- OngoingReseller discounting continues year round.
Traps to watch for
- Gift-card eventsA gift card is not a price reduction on the item.
- Refurbished storeRefurbished stock is a different catalogue with its own pages.
- Configuration pricingStorage and memory options are separate products.
How tracking works here
- 01Paste the linkCopy the product URL from Apple into your watchlist.
- 02Set your priceTell us the number you would happily pay. That is your alert threshold.
- 03We watch itWe re-check the page and email you the moment it is at or below your target.
Questions about this store
Is it worth tracking a store that rarely cuts prices?
As a baseline, yes. Save the Apple page next to the same model at other stores and your watchlist shows you the gap at a glance.
Do gift-card promotions trigger an alert?
No. The item price is unchanged, so your target is not met.
When does the outgoing model get cheaper?
At resellers, in the weeks after a September launch.
Are refurbished prices tracked?
Only if you save a refurbished product page directly.
Do I need an account at Apple?
No. We read the public product page. You buy from Apple yourself, with your own account and payment method.
How often do you check Apple prices?
Once a day on Plus, and every hour on Pro and Unlimited. The email goes out on the first check that meets your target.
Other stores in Global
Guides that help here
Set the price. We do the watching.
One watchlist across 40+ stores, with an email the moment your number is hit.
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